Whether we realize it or not, we’re the object of advertising. Every day, it assails us from every angle and avenue–from billboards, through print, via television and the internet. It’s an inescapable part of our life, especially for those of us who live in the developed world. What is it, though? From Merriam-Webster’s Dictionary, I offer the following definition:
- to make something known to: notify.
- to announce publicly and make generally known.
- to call public attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize
Why, though, is advertising so predominant? And why are company executives, political parties, and governments willing to spend billions of dollars to get our attention?
For one important reason: They realize that if they get our attention–and place their beliefs into our mind–we’re more likely to behave in ways that benefit them. Without the thought of their vehicles in our mind, automobile manufacturers realize we’re unlikely to show up in their showrooms. Without the thought of their political agenda in our mind, politicians realize they’re unlikely to get our votes. Without the thought of their travel destinations in mind, governments realize we’re unlikely to visit their countries and spend our valuable resources. To have their thoughts in our mind is the goal.
It’s possible, however, to see through the illusion that the advertising world would have us believe. Strong men and women choose to think deliberately, and are far less subject to the whims of others. They realize that the strongest currency they possess is their thinking! By the strength of their inner being, they determine which thoughts and beliefs will be granted entry to their consciousness. They are courageous enough to think what they will; believe what they will; and act how they will. Anything less is reserved for the world of puppetry and invisible strings.
What many individuals may not realize is that we’re advertising to our self in every waking moment of the day. How? Through the thoughts we think and the words we speak. In many cases, our personal advertising campaigns can be ruthless. What a dummy, I am! I’m worthless, useless, disgusting! I’ll never be good enough, smart enough, attractive enough! On and on the negative advertising goes; hour after hour and day after day. We also see evidence of our own advertising when we look into a mirror and cast a frown or look of displeasure at the very body that houses our divine spirit! How, though, may we free ourselves from such advertising? By stopping it–now and forever! We must replace it with gratitude and unconditional love toward self.
What points may be taken from this article? That it’s possible–and often in our best interest–to detach from so much of what the world would have us believe. That we are wise to be alert to the thoughts and beliefs we’re advertising to our own mind! That it’s imperative that we consciously choose what we accept as our personal reality. Do we entertain positive thoughts that empower us? Do we think I can more often than we think I can’t? Do we believe that good health, abundant wealth, and great success are within our reach, or destined to only a select few? And lastly, we may ask ourselves this: Who should decide what we allow entry into our mind? Our higher self–our true self! Only. To be governed by anything less, is to remain in bondage.
Dare to dream.
With heartfelt regards,
Copyright © – 2017 – R. Arthur Russell
P.S. To view my ebook entitled Hold That Thought, please press here.